Vault Collective Holiday Infographic


Have you seen our company’s newest infographic?

Vault Collective Holiday Infographic Activities
Vault Collective Holiday Infographic

Black Hat SEO: 3 SEO Tricks to Avoid


White Hat vs. Black Hat SEO

Welcome back readers! The long-anticipated article about white hat and black hat SEO is finally here. To begin, what is the difference between white hat and black hat SEO? White hat SEO is a series of search engine optimization techniques that focus on making a website more reader-friendly, and follow all of the SEO guidelines. On the other hand, black hat SEO focuses on trying to trick search engines into giving a website higher search rankings. Today, we will focus on three common black hat seo tactics.

1. Spam Links

If you’ve ever walked through New York City, you’ve probably walked past countless people who are handing out fliers, and trying to get you to buy CDs or discounted comedy club tickets. Quite frankly, it’s annoying. Someone searching for your pizza shop doesn’t want to hear about a comedy show. Online, this exact issue often occurs through spam, which can take 2 forms: Continue reading

Daily Struggles of an SEOer: Screwing Up the URL


I know I promised that the next article would be about white hat vs. black hat SEO, but I wanted to share this recent event first. I’m going to preface this by saying that shit mistakes happen. Even someone who writes articles about SEO can make search engine optimization mistakes now and then. While some people have told me that I’m perfect, I did just that.

If you look at the bottom of any of my articles, you will see the following signature:

Pat Ahern Signature for Google Authorship Article

I accidentally set up this formatting on my first article, realized that I liked it, and decided to copy that signoff for my future articles. Last week, I followed that practice when publishing an SEO article about Google Authorship, but forgot to change one crucial formatting detail: Continue reading

Google Authorship and Its Impact on Search Engine Rankings


Welcome back readers! After taking a week off from pizza to talk about Shamrock Shakes and the diffusion of innovation, let’s return to our pizza shop to discuss Google Authorship.

What is Google Authorship?

Google Authorship is a method for rewarding well-respected authors by giving them and their website improved search rankings. The first element of this is Author Rank, which rewards authors who write quality content with higher search rankings, as long as they connect their work to their Google+ profiles! While this article focuses on Authorship for the Google search engine, keep in mind that Authorship can also be leveraged through the Bing search engine by linking your articles to your Klout profile.

How Google Authorship Works with SEO

Imagine someone like Gordon Ramsay makes you a pizza – without even trying it, you would confidently assume that it was going to be a great pizza because of his cooking reputation. Continue reading

SEO Tips: How to Improve Search Engine Ranking


Welcome back readers! Last time, we discussed why search engine optimization – SEO for short – is such an important part of marketing. Today, I’m going to share five basic SEO tips that will serve as a great introduction to improving your search engine ranking. For the sake of simplicity, we’re going to continue to use our pizza shop example to explain these five tips.

Writing Great Content: Because the Best Pizza is the Best Advertisement

This tip is pretty straightforward: if you write great content, you will see a boost in your search engine ranking. The reason for this is that your search engine ranking is largely determined by the amount of time that the average visitor stays on your website, how deeply into your website they travel, and how frequently they return. While not always accurate, Google assumes that Continue reading

Why Your Company Needs an SEO Analyst


Two years ago, I began my marketing career as an SEO and social media intern for a student marketing company named Edvisors. Prior to this time, the idea of spending thousands of dollars on an SEO analyst seemed like a waste of money. It didn’t take me long to realize just how wrong I was.

What is SEO?

To begin, SEO is short for search engine optimization, or a series of techniques used to improve and promote a website to bring more visitors to the site from an organic search. To put it simply, SEO is a series of strategies to help your site rank higher on search engines like Google or Yahoo, so that more people will discover your website. Taking an offline example, boosting your search engine ranking is like moving a back-alley pizza shop to the center of Times Square. Continue reading